“We need to act versus just talk about what we're going to do in the future,” says Powell. ![]() Powell already has been working in the space for 20 years, and felt it was time to develop something truly sustainable that aligns with today's values of diversity, inclusivity, and wellness combined with conscious formulas and packaging. Alexsey ReyesĪlison Haljun and Christn Powell are the cofounders of Kinship, a new clean, sustainably-packaged skincare line. But I do believe that the cosmetics industry has seen the light they recognize what's going on.Christn Powell and Alison Haljun are the founders of Kinship. ![]() "I think a lot of times industries don't understand what they can do. "I can tell you that we've seen an incredible uptick in cosmetics companies who are now working with precisely that issue," Alexander says. Fortunately, the cosmetics industry (just think of all the plastics used to produce your favorite beauty products) is starting to catch on and use the material. To learn a bit more on OWP, I spoke with Steve Alexander, president and CEO of the Association of Plastic Recyclers, who says that almost 90 percent of all global OWP comes from just five rivers in Indonesia (which is precisely where Kinship collects). To test the QR feature, I scanned my jar of Supermello Hydrating Gel-Cream Moisturizer, which brought me to a website that explained how the plastic used to create the jar in my hands was collected (by local fisherman) and where it was collected (in Indonesia).Īccording to Kinship, it's the first clean skin-care brand to launch products packaged in OWP (the founders credit hair-care brand Kevin Murphy as inspiration, which follows a similar suit). we hope to encourage many other brands in the industry to also use ocean waste," Haljun adds.Īs for the lineup itself, Kinship is launching with five different products, or what Haljun calls "the essentials": the non-foaming Naked Papaya Gentle Enzyme Face Cleanser ($20), the exfoliating Insta Swipe Lemon Honey AHA Pads ($22 for 45 pads), the lightweight Supermello Hydrating Gel-Cream Moisturizer ($22), the breakout-reducing Pimple Potion Retinal + Salicylic Acne Treatment ($18), and the turmeric-spiked Self Reflect Probiotic Moisturizing Sunscreen ($25). "For us as responsible founders, there was no way we couldn't actually build in that level of sustainability from the beginning. "It's a great way to bring the problem into our consciousness," Powell says. ![]() The first batch of products will eliminate 1.5 tons of OWP! What's even cooler is that you can scan the QR code using your phone's camera, and it will tell you where and when the plastic was harvested. Two of the products (the Supermello and the Insta Swipe) are packaged in Ocean Waste Plastic (OWP). ![]() Lastly, and in my opinion, the most exciting, is the packaging: In addition to being minimal (most products don't come with a box), all packaging is made of recycled materials. What you won't find in the formulas: more than 1,300 ingredients that are considered "questionable," and therefore banned by the European Union, including sulfates, silicones, and parabens. The Kinbiome, which is the base of all Kinship products, is a plant-based pre-probiotic, derived from the fermentation of lactobacillus (one of the most common and trendy probiotics out there, including in probiotic skin care). Kinship is one of many skin-care brands betting big on products that are meant to balance the skin's microbiome.
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